HelloMD
Rebrand
HelloMD’s visual brand identity needed a re-design. We had recently expanded our offerings to include CBD along with recreational and medical cannabis products. The goal was to create a visual identity that would be appropriate in both medical/institutional and cannabis lifestyle contexts. Additionally, the original identity did not include a logo icon, which made it challenging to form visual connections to the brand and made lifestyle branding unappealing to the recreational segment of our audience.
![HMD_Brand_Cover](https://vas.goosieff.com/wp-content/uploads/2020/01/HMD_Brand_Cover.jpg)
![close-up 01_1920x1080](https://vas.goosieff.com/wp-content/uploads/2020/01/close-up-01_1920x1080.jpg)
![close-up 02._1920x1080jpg](https://vas.goosieff.com/wp-content/uploads/2020/01/close-up-02._1920x1080jpg.jpg)
![HMD_Bag_Design_1920x1080](https://vas.goosieff.com/wp-content/uploads/2020/01/HMD_Bag_Design_1920x1080.jpg)
![HMD_Fashion_1920x1080](https://vas.goosieff.com/wp-content/uploads/2020/01/HMD_Fashion_1920x1080.jpg)
![HMD_Box_Design_1920x1080](https://vas.goosieff.com/wp-content/uploads/2020/01/HMD_Box_Design_1920x1080.jpg)
![HMD_AppLogin_1920x1080](https://vas.goosieff.com/wp-content/uploads/2020/01/HMD_AppLogin_1920x1080.jpg)
![HelloMD Website](https://vas.goosieff.com/wp-content/uploads/2019/12/HelloMD-Website.jpg)