HelloMD
Rebrand
HelloMD’s visual brand identity needed a re-design. We had recently expanded our offerings to include CBD along with recreational and medical cannabis products. The goal was to create a visual identity that would be appropriate in both medical/institutional and cannabis lifestyle contexts. Additionally, the original identity did not include a logo icon, which made it challenging to form visual connections to the brand and made lifestyle branding unappealing to the recreational segment of our audience.
